Wedge Sponsors
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Wedge Card has been sponsored in various areas in and around London. Here is a brief view of Wedge's partnership with these different organisations. If you are interested in setting up Wedge Card in your area, contact details are below.
Camden Town Unlimited
Camden Town Unlimited and Wedge have an amazing relationship. They have sponsored Wedge and everyone living and working within Camden Town can receive a free card. They had 5000 employees sign up for Wedge Card in one month, which is 1/4 of all employee population. Wedge Card launched with 50 retailers in Camden Town, within a month after the launch they had 80 and now there currently have 90- this is 90% of all retailers.The first Big Book of Wedgeness was launched in Camden Town and it created a real buzz around the community. 10,000 books were received in 5 days and Camden was awash with Wedge vouchers.
http://www.camdentownunlimited.com/
Waterloo Quarter Business Alliance (WQBA)
WQBA bought 5,000 cards for local employees in Waterloo. WQBA is an organisation promoting the businesses of Waterloo and it therefore wanted to encourage employees and residents of the area to shop locally as well as giving the larger organisations an added benefit for people who work in the area.
Wedge launched in Waterloo on May 29th 2008 with a 'Try It Local' day. 48 shops signed up, giving one-off specials for the event. Whilst giving out Wedge Cards, the Wedge team enticed local people with complimentary cocktails, cakes and lemonade.
Wedge produced an eight page area guide which went out as an insert in The Big Issue to coincide with thelaunch. A further 10,000 copies were distributed via the 48 participating shops, community groups, employers, schools and the Waterloo Action Centre, our charity partner for this project. In the first two weeks of the campaign, 1550 cards were distributed. If you live in Waterloo, and you would like a Wedge Card, you can buy a card here.
South Westminster Renewal Partnership (SWRP)
Wedge launched in SW1 on June 28th 2008, having gained an order of 2,500 cards from South Westminster Renewal Partnership. Wedge signed up and distributed 1,050 cards to people in the first week after the launch.
The Wedge team signed up 36 shops in SW1, listed in a fold-out directory produced specifically for the area. Wedge distributed cards to low income residents through various local community organisations such as The Cardinal Hume Centre, Sure Start, and the Migrant Resource Centre, Neighbourhood Offices, Job Centre Plus, local support groups and local educational facilities. A year later SWRP bought an additional 500 Wedge Cards when the previous cards expired and residents can still claim a free Card.
http://www.southwestminster.org.uk/
The Kensington and Chelsea Borough Council
Wedge Card was launched on the 24th March in Kensington and Chelsea and it was the largest and first borough-wide scheme for Wedge. The launch began at the Pie Man in Chelsea and there were further celebrations throughout the entire borough to Sunday 28th. All 50,000 residents received a mail out with a free Wedge Card and chance to claim more cards for family members. An additional 36,000 Cards were distributed to people who work and study in the Borough. Wedge signed up over 550 businesses in the space of ten weeks and launched a new marketing campaign which saw the Borough awash with yellow, and a new website which receives an average of 350 visits per day.
Sanctuary Hereward
In December 2007 we launched a 'Shop Local Challenge' in East London supported by Sanctuary Hereward. Sanctuary Hereward is a large Housing Association working nationally. They have a vision that extends beyond their own residents, to making the communities in which they live safer, more prosperous and thriving. We have an ongoing partnership with Sanctuary Hereward, which started with our 'Shop Local Challenge' when they purchased 1,000 cards for their residents in Hackney.
As part of their sponsorship package, Wedge signed up a further 18 businesses around Lauriston Road and Well Street (E9) where Sanctuary's Hackney stock is situated. This brought the total of Wedge businesses in the immediate area to 124. Sanctuary was keen to provide cards as an incentive to encourage community involvement. Residents received a mail out from the Sanctuary team inviting them to claim their Wedge Card at their annual May Fair at Well Street Common. Both the Sanctuary and Wedge teams spent the day engaging residents and received an extremely positive response.
http://www.sanctuary-group.co.uk/housing/Pages/home.aspx
Better Bankside
Better Bankside is a company set up by local businesses to look after the Bankside area. Wedge Card created the Buzz Card and does more than a 'normal' Wedge Card. They launched at end of February 2009 at the Better Bankside Pancake Day Race March 2009. They opened participation in the Buzz Card to other consumer-facing businesses such as car clubs and taxi services as well as B2B businesses such as printers, designers and telecommunication companies. Better Bankside distributed 5000 Cards to local employess in the first year. Local employees can still claim free Wedge Cards here.
How Wedge works in your area
To launch an area Wedge first looks for a local sponsor to purchase a bulk number of cards. The benefits of working with Wedge extend beyond the card purchase. Our local sponsors for an area are able to have their branding on all of the local marketing material and each area is tailored to assist in the local sponsor's objectives. If you are interested in setting up Wedge Card in your area, or for more information, please contact Petronella on Petronella@wedgecard.co.uk or 020 7401 3913.
